Small business best practices for big successes

Dawn Fotopulos is the founder of Best Small Biz Help and a successful business woman who has helped thousands of small businesses thrive. In the Fall of 2013, Dawn released her first book, Accounting for the Numberphobic, A Survival Guide for Small Business Owners to teach and empower passionate small business owners who hate dealing with numbers and accounting. Since the launch of the book, social media has played a pivotal role in reaching new readers, media outlets, and complimentary brands.

Empowering and connecting entrepreneurs

From the launch of the business book through the holiday shopping season and into the new year, social media strategy and management has been cardinal in reaching the diverse audience Dawn’s small business-focused book commands. Live event coverage, targeted campaigns, and direct engagement of thought leaders across various industries has enabled Accounting for the Numberphobic to reach the masses who need to hear its critical message.