Sometimes when we ask a new client about his or her previous content strategy, we get a blank stare that says, quite simply, "I have no idea what you mean by 'content strategy'."

Chances are, you probably have a content strategy if you've been in business for any length of time--a vague one, at least--but it never hurts to try to make it better.

To help you get a handle on your own content strategy, we put together this infographic explaining exactly what a content strategy is, what it should do, and how to make yours better.

As always, if you need help creating one, we are always ready! Get in touch here or give us a shout on Twitter!