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social media
The tricky thing about search engine algorithms is that they just keep changing. This is great for us as internet users, because as they change they improve our experience of the world wide web, helping us to find ever more useful and engaging content.
But for brands, these changing algorithms present a challenge: brands are constantly trying to figure out how to get a leg up on the competition by manipulating their web content to "trick" search engines into ranking them more highly, and this has been a problem for making sure that the best brands and products get air time.
The rise of social media as a way for consumers to engage with brands has in many ways mitigated this issue, and now social is a major factor in SEO, meaning that if your content is getting a good reaction in the social marketplace, that will be reflected in your search ranking.
But it doesn't solve the whole problem. The structure, content, conversion and engagement on your website are all extremely important in determining whether search engines judge it "good" enough to rank highly.
So how do you achieve that?
In this infographic, we lay out the basics of old vs new SEO--and if you want more detail, we are always up for a chat via Twitter or Facebook.
Let's be honest here: some brands just don't know how to do Facebook. If you're one of them, don't feel bad -- just read this article on Business News Daily.
They consulted our founder Laci for #10 -- read it here.
One of the biggest decisions you will have to make about your marketing strategy is whether you should hire someone, bring someone in-house, or try to do it yourself.
At TC we don’t believe in selling people services they don’t need: it doesn’t benefit our clients, it doesn’t benefit our reputation, and in our opinion it doesn’t lead to success in the longer term. Part of what we do is help potential clients determine whether they need to hire our team to help build and execute a digital strategy, or whether they would be better served in another way.
One thing we’ve learned is that there are actually a few simple, straightforward questions that can help you make this decision. To help make your life easier, we’ve put those questions into a handy infographic. Click here to download the full infographic.
Ever feel like you're falling behind in the ever-changing milieu of the digital? Well, you might be. Don't worry, you're not alone--Millennials are the rulers of the digital world, and we're all just living in it.
In this recent article in Social Media Week, our founder Laci talks about why millennials are ahead of the curve when it comes to effective branding, and what you need to know to reach them effectively.