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digital strategy
The tricky thing about search engine algorithms is that they just keep changing. This is great for us as internet users, because as they change they improve our experience of the world wide web, helping us to find ever more useful and engaging content.
But for brands, these changing algorithms present a challenge: brands are constantly trying to figure out how to get a leg up on the competition by manipulating their web content to "trick" search engines into ranking them more highly, and this has been a problem for making sure that the best brands and products get air time.
The rise of social media as a way for consumers to engage with brands has in many ways mitigated this issue, and now social is a major factor in SEO, meaning that if your content is getting a good reaction in the social marketplace, that will be reflected in your search ranking.
But it doesn't solve the whole problem. The structure, content, conversion and engagement on your website are all extremely important in determining whether search engines judge it "good" enough to rank highly.
So how do you achieve that?
In this infographic, we lay out the basics of old vs new SEO--and if you want more detail, we are always up for a chat via Twitter or Facebook.
Sometimes when we ask a new client about his or her previous content strategy, we get a blank stare that says, quite simply, "I have no idea what you mean by 'content strategy'."
Chances are, you probably have a content strategy if you've been in business for any length of time--a vague one, at least--but it never hurts to try to make it better.
To help you get a handle on your own content strategy, we put together this infographic explaining exactly what a content strategy is, what it should do, and how to make yours better.
As always, if you need help creating one, we are always ready! Get in touch here or give us a shout on Twitter!