Viewing entries tagged
digital marketing
The tricky thing about search engine algorithms is that they just keep changing. This is great for us as internet users, because as they change they improve our experience of the world wide web, helping us to find ever more useful and engaging content.
But for brands, these changing algorithms present a challenge: brands are constantly trying to figure out how to get a leg up on the competition by manipulating their web content to "trick" search engines into ranking them more highly, and this has been a problem for making sure that the best brands and products get air time.
The rise of social media as a way for consumers to engage with brands has in many ways mitigated this issue, and now social is a major factor in SEO, meaning that if your content is getting a good reaction in the social marketplace, that will be reflected in your search ranking.
But it doesn't solve the whole problem. The structure, content, conversion and engagement on your website are all extremely important in determining whether search engines judge it "good" enough to rank highly.
So how do you achieve that?
In this infographic, we lay out the basics of old vs new SEO--and if you want more detail, we are always up for a chat via Twitter or Facebook.
Sometimes when we ask a new client about his or her previous content strategy, we get a blank stare that says, quite simply, "I have no idea what you mean by 'content strategy'."
Chances are, you probably have a content strategy if you've been in business for any length of time--a vague one, at least--but it never hurts to try to make it better.
To help you get a handle on your own content strategy, we put together this infographic explaining exactly what a content strategy is, what it should do, and how to make yours better.
As always, if you need help creating one, we are always ready! Get in touch here or give us a shout on Twitter!
Let's be honest here: some brands just don't know how to do Facebook. If you're one of them, don't feel bad -- just read this article on Business News Daily.
They consulted our founder Laci for #10 -- read it here.
One of the biggest decisions you will have to make about your marketing strategy is whether you should hire someone, bring someone in-house, or try to do it yourself.
At TC we don’t believe in selling people services they don’t need: it doesn’t benefit our clients, it doesn’t benefit our reputation, and in our opinion it doesn’t lead to success in the longer term. Part of what we do is help potential clients determine whether they need to hire our team to help build and execute a digital strategy, or whether they would be better served in another way.
One thing we’ve learned is that there are actually a few simple, straightforward questions that can help you make this decision. To help make your life easier, we’ve put those questions into a handy infographic. Click here to download the full infographic.
Ever feel like you're falling behind in the ever-changing milieu of the digital? Well, you might be. Don't worry, you're not alone--Millennials are the rulers of the digital world, and we're all just living in it.
In this recent article in Social Media Week, our founder Laci talks about why millennials are ahead of the curve when it comes to effective branding, and what you need to know to reach them effectively.
Some fantastic press this week on our client SquadUP, who have partnered up with Button and Uber to give our customers an amazing event experience!
Thanks for the coverage and looking forward to exciting things!
So you’ve browsed the website, read our social media posts, and seen the work we do for our clients. What more is there to know about Texter Communications? A lot.
Firstly, we want to share why we do what we do. We know that having an online presence is an absolute must for all businesses, whether they’re just starting out, or about to open their twelfth office. We’ve seen time and time again with our clients that being part of the conversation online is the gateway to business consolidation and expansion.
WE LOVE BEING PART OF THAT CONVERSATION.
As communications specialists, getting to know more about you – your team, your business, your sector – is what gets us out of bed in the morning (... or keeps us from it at night)! We pride ourselves on going the extra mile to help our clients’ business thrive, whether that’s stepping in to create a brand new website that better represents the company, or designing an offline strategy to boost the company’s local profile. By extension, we deliver results that far exceed clients’ expectations. In short, it’s an honor to be trusted with your brand and we do not take the responsibility lightly.
We pride ourselves on adopting the most effective strategies to help your business realize its potential.
Video, blogging, infographics, social media, design, mailshots, re-branding, press pitching... We’re more than happy working with all of these, and we know our clients are very happy with the results. We’re experts across the board, and love to get a handle on the latest ‘big thing’ in the communications world. Call us nerds - We sport the title proudly.
The agency is based in New York and thrives on the buzz, the pace, and the attitude of the city. Although there’s nowhere else we’d rather be, we’re also proud to work with clients across the States and further afield including the UK and Brazil. We use the power of storytelling and conversation to enable our clients to connect emotionally and intellectually with their customers, wherever they are.
Texter Communications was founded in 2012 by Laci Texter. Laci earned a degree in Political Science and commenced her career in communications working for both state and U.S. politicians. Stifled by the inability to get truly creative or work outside the cube, Laci decided it was time to branch out, personally and professionally. After traveling internationally for awhile, she landed in NYC and, like millions of newcomers before her, she decided this was the best place in the world for her to remain inspired, challenged, and to begin helping others communicate with the world. Texter Communications was born upon a simple concept:
we want to Enable passionate business people to connect authentically with their cUSTOMERS and prospects through meaningful conversation.
Laci is ably assisted by Dr. Danielle Barrios-O’Neill, Dr. Alexandra Swann, and Katherine O'Neill. As trained researchers, Danielle and Alexandra are extremely well-placed to create and execute creative strategies that appeal to clients’ customers and prospects. Danielle is an expert in interactive media, with a wealth of experience in content development, design, and digital project management. Alexandra uses skills honed during her career as a qualified journalist to write content that is persuasive, accurate, and engaging. Katherine is the go-to person when we want anything analyzed. Her background in forensic and social science has equipped her well for her analytical work with clients’ website and advertising data. Our resident puzzle solver will work out what’s happening, why it’s happening, and how to get even better results.
Together, the team at Texter Communications deliver bespoke communications strategies that are sometimes unconventional, and always effective.